Beauty of Joseon 
People of the Joseon Dynasty regarded flashy adornment to be obscene and low class. As a result, women from noble families put on makeup with minimal colors and focused more on creating cleans and clear skin. Beauty of Joseon is a brand that has reinterpreted the unchanging beauty and the traditional methods from nature in a modern way according to the wisdom of Joseon women. 

Shop Beauty of Joseon, Korean cosmetics online shop at Coree.ch